![The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2023/05/12/8a622c69-48c6-4175-8570-34c21551bf61_35be7060.jpg?itok=m_jp3fbp&v=1683878509)
The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity
![Milan Italy January 2018 Man Wearing Pair Adidas Yeezy Street – Stock Editorial Photo © Albo73 #199063004 Milan Italy January 2018 Man Wearing Pair Adidas Yeezy Street – Stock Editorial Photo © Albo73 #199063004](https://st4.depositphotos.com/1009863/19906/i/1600/depositphotos_199063004-stock-photo-milan-italy-january-2018-man.jpg)
Milan Italy January 2018 Man Wearing Pair Adidas Yeezy Street – Stock Editorial Photo © Albo73 #199063004
![adidas announces further release of existing Yeezy products in August with continued commitment to combatting discrimination and hate adidas announces further release of existing Yeezy products in August with continued commitment to combatting discrimination and hate](https://preview.thenewsmarket.com/Previews/ADID/StillAssets/1920x1080/647435_v2.jpg)
adidas announces further release of existing Yeezy products in August with continued commitment to combatting discrimination and hate
![Milan Italy January 2018 Man Wearing Pair Adidas Yeezy Street – Stock Editorial Photo © Albo73 #199063024 Milan Italy January 2018 Man Wearing Pair Adidas Yeezy Street – Stock Editorial Photo © Albo73 #199063024](https://st4.depositphotos.com/1009863/19906/i/1600/depositphotos_199063024-stock-photo-milan-italy-january-2018-man.jpg)