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The Automotive Business Model Battle

Interesting article (a long read) on why electric is winning the drivetrain technology war. Lessons include:

  • The business model is the unit of analysis, NOT the technology
  • The customer job is not the underlying technology
  • First to scale (tipping the customer adoption and supplier learning curves) is the success measure

https://blog.business-model-innovation.com/2026/08/powertrain-business-model

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